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      物流成為電子商務“絆腳石” 需與電商共發展
      姓名:Shechem 發布時間:2011/12/07

       

                    (中國電子商務研究中心訊)服裝市場環境的低迷,加速了服裝行業的網絡銷售進程,并使得電子商務的發展越來越火熱。然而中國電子商務研究中心的報告顯示,物流貨到遲緩、堅持先簽字后驗貨、客服態度不友好等成為消費者投訴最集中的問題,讓消費者對電子商務的滿意度大大降低。物流行業的服務水平跟不上電子商務的步伐。

                   據石獅一企業副總介紹,電子商務與物流行業是相輔相成的兄弟產業,而近年來電子商務的發展態勢不斷創新改革,但是物流行業卻沒跟上這種發展趨勢,結果影響整個行業的發展。值得一提的是,快遞公司的“愛簽不簽”服務態度同樣也是被消費者詬病的一點。在某公司工作的唐華東說:“一次在網絡上購買電子產品時,與商家約定要驗貨后才付款,但是快遞人員堅持要先簽后驗。”這種態度,讓唐華東直接拒絕接收該貨物。其實這樣的結果影響著該電子產品的銷售額,也讓客戶對該品牌產生不良印象。

                  針對這種現象,面對急速擴大的電子商務市場,以及網購的高速發展,無疑給物流行業提出了挑戰。差錯大、物損大,服務粗糙、滿意度低、物流成本高等問題已經制約電子商務的發展。業內人士表示,由于物流行業的進入門檻較低,沒有具備完整的加盟體制,對分公司的執行方式控制不足,影響著整體的物流服務水平。因此要從根本上解決電子商務與物流瓶頸的矛盾,應從提高快遞行業管理水平、提升服務意識和改變產業結構上入手,讓電子商務與物流行業共發展。

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